The name “Eetra” is inspired by the timeless word “Itr” - A word deeply rooted in the rich heritage of perfumery across the Middle East and South Asia, where natural, alcohol-free oils called “Itr” are treasured for their purity and spiritual significance.
At Eetra by Kiaan, we reimagine this tradition for the modern world.
While “Eetra” is a unique and elegant brand name, it echoes the ancient art of perfumery - an art that has celebrated nature’s finest essences for centuries.
Our philosophy is simple yet powerful:
- To capture the unseen beauty of fragrance
- To combine the finest ingredients, advanced formulation techniques, and timeless inspiration
- And to offer luxurious, long-lasting perfumes that evoke confidence, allure, and individuality